Gretchen Lieff is the Founder and President of La Lieff, a winery and tasting room opening soon in Santa Barbara’s Funk Zone.

Gretchen began her journey in broadcast journalism and has embarked on many different career paths. Over the years, she’s been an executive producer for an award-winning documentary, and has served on boards that champion animal advocacy and sustainability.

Now, Gretchen is making her own mark in the wine business. Listen as she talks about how it all came together and what it takes to move forward.

Please enjoy this talk with Gretchen Lieff.

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