Myke   and Mike continue their explanation of PEMB: Perceptions, Emotions,   Motivations and Behaviors from their book, "Why Do People Act That Way?   (And What Can I Do About It?)" This episode focuses on the M of PEMB:   Motivations. What is the fluidity factor in Motivations? What's fluid and   what's solid, and why? Why don't I do what I say I will do? Why do I keep   doing what I say I won't do - at least, I tell myself and others I won't keep   doing it...? Enjoy!