Welcome to another captivating episode! Today’s guest is an inspiring pioneer and ultrarunner! Introducing Pete Nelson, Founder of SISU Lifestyle & Hell on Hogsback. They discuss Pete's journey into endurance sports, the importance of teamwork in ultra-running, and how these principles translate into his business ventures. Pete also shares insights from his entrepreneurial journey with Sisu Lifestyle, the development process of their products, and the emotional highs and lows of building a startup.

Takeaways:

• Build strong relationships to endure personal and professional challenges. Foster teamwork and mutual support within your teams.
• Actively listen to customer feedback and incorporate it into product development. Regularly seek and implement customer insights for improved solutions.
• Prioritize family and personal well-being. Establish boundaries and time blocks to maintain a balanced lifestyle.
• Prioritize family and personal well-being. Establish boundaries and time blocks to maintain a balanced lifestyle.
• Embrace flexibility in plans and be prepared for unexpected changes. Use these moments as opportunities for growth and innovation.
• Delegate tasks effectively to free up time for strategic planning and high-impact activities. Trust your team with responsibilities.
• Conduct thorough post-action reviews to learn from successes and failures. Reflect on what went well and identify areas for improvement to enhance future performance

Quote of the Show:

• "Oftentimes when our plans go off script is when our best stories come about." - Pete Nelson

Links:

• Petes’s LinkedIn:  https://www.linkedin.com/in/peter-nelson-ii/ 
• SISU’s Website: https://sisulifestyle.com/ 
• Hell on Hogsback’s Website: https://runsignup.com/Race/OH/Lakewood/HellonHogsback 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/580aLDKac1ld031W4nWDtp 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-endurance-officer/id1680214218?uo=4
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NoaWVmLWVuZHVyYW5jZS1vZmZpY2Vy 
• Amazon Music: https://music.amazon.com/podcasts/3c96880f-8dcd-4a6e-b1c8-fda816f872a9 
• Podcast Addict: https://podcastaddict.com/podcast/4340732 
• Deezer: https://www.deezer.com/show/5897357 
• Player FM: https://player.fm/series/series-3462719 
• Podchaser: https://www.podchaser.com/podcasts/chief-endurance-officer-5250102 
• Listen Notes: https://www.listennotes.com/podcasts/chief-endurance-officer-ringmaster-KMdv2I8XwkN/ 

Keep up to date on our social accounts:

• Community Discount Link: https://ceopodcast.myezrewards.com/signup/chief-endurance-officer-podcast  
• Join my Endurance Leadership Community: https://endurance-leadership-community.mn.co/share/_C3ZDRz7OX2vbCme?utm_source=manual 

Chief Endurance Officer is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/