Making Business Matter (MBM)

Grocery Guru Episode 12: Tesco Christmas Q3 Results - 80% Clubcard - Andrew Grant & Darren A. Smith


Listen Later

Tesco Christmas Q3 Results
Join Andrew Grant and Darren A. Smith in the twelfth episode of Grocery Guru: Tesco Christmas Q3 Results – 80% of sales in large stores are through Clubcard.
You Can Read the Full Tesco Christmas Results Episode Transcript Below:
Darren A. Smith:
Welcome to week 12 with The Grocery Group. It is Andrew Grant. Andrew, hello. How are you doing?
Andrew Grant:
Darren, good to see you again. How are you?
Darren A. Smith:
Hey, I’m all right. I’m all right. Lockdown, blah, vaccination, blah. We’re not going to talk about any of that, are we?
Andrew Grant:
No. No. It’s still the post-Christmas results season, and I thought today … I think it was yesterday, Tesco’s Christmas results statement was released. All very good stuff. Probably exactly what you would have expected. 8% like-for-like growth. People piling into Finest Christmas products. Lots and lots of online orders. So, I think the stuff we talked about last week in regard to Morrisons and Sainsbury’s. So yeah, a very, very good festive season for Tesco, but-
Darren A. Smith:
You’re talking about the Q3 statement for Christmas, aren’t you, the results for Tesco Group?
Andrew Grant:
That’s it. Yeah.
Darren A. Smith:
All right. All right.
Andrew Grant:
Inside that statement, not particularly hidden, but towards the end of that statement was a fascinating fact. They talked about the … And it’s very rare; actually, retailers disclose their loyalty information because it’s pretty sensitive stuff. So quite surprised that Ken Murphy actually said that in large stores, 80% of their sales at Christmas were Clubcard sales linked to people swiping their Clubcard at the checkout. That’s phenomenal.
Darren A. Smith:
That is high. So 8 in 10 pounds that are spent in Tesco is by someone who has a Clubcard, who’s swiped.
Andrew Grant:
In their larger stores, which you can understand. Because obviously in the Expresses, they’re much more transitory.
Darren A. Smith:
Yes.
Andrew Grant:
People dining in for a sandwich or a bottle of water are less likely either to have a Clubcard or to swipe it. But in their bigger stores, which is obviously the vast bulk of their volume, to have 8 out of 10 customers loyal, if you like. Loyal Clubcard shoppers. And what do you think’s driven that? I don’t think it was just the Christmas effect. I think it was something else.
Darren A. Smith:
What’s driven that?
Andrew Grant:
I don’t know if you’re a Tesco shopper if you’re a regular Tesco shopper. You should have noticed.
Darren A. Smith:
We’re more online, but then it still happens there. So I think because I’ve had a look at the Q3 statements. I knew what you were go
...more
View all episodesView all episodes
Download on the App Store

Making Business Matter (MBM)By Darren A. Smith

  • 5
  • 5
  • 5
  • 5
  • 5

5

1 ratings