Today on the show, we are joined by Julie Dickson Olmstead. Julie has years of experience in the grocery sector, and she's here to chat about how groceries are priced, to bust some myths around profit margins, and to chat about how a long line of pumpkins got her a Guinness World Record (true story!).

Manitoba Pork is the producer funded organization that represents 624 hog farms across the province, funded through levy dollars. Manitoba Pork’s mission is to foster the sustainability and prosperity of the hog sector for the good of pork producers and all Manitobans. Manitoba Pork’s vision is to become a centre of excellence for global pork production.