Product managers for grocery stores have actually had it pretty easy for  quite some time. If you think about it, your local grocery store  probably has not changed all that much since you were a little kid. Oh  sure, now they have organic vegetables and perhaps they create prepared  meals, but their product development definition has not really changed  all that much. 

It turns out that big changes are getting ready to come. With the arrival of “shop from home services”, grocery stores are going to have to change in order to stay in business. 

It sure seems like their product managers are going to have to start to get innovative.