Designing a rave requires planning and patience, it also requires a vision. Get the proper space, the best DJs, and electronic dance music (EDM) that gets people dancing all night and into the early morning, until the last record spins. It's all captured in the movie Groove (2000) which Michael Sinanan fell in love with after the first viewing, not only because EDM has the beats that keep his design process going, but the movie also inspired him to become a DJ himself. Michael talks about what makes the movie so iconic, and touches on the current club and dance culture, from musical tastes, to ticketing and admission, to people being distracted by their phones.

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Designer Michael Sinanan loves searching for the big idea, creating visuals and visual worlds that fascinate people, pulling them into a unique experience full of wondrous layers and textures. Based in Toronto, he's the creative director running Brainmetal Design and his 20 years of experience shape impactful visual communications that connect meaningfully with target audiences, aligning with marketing and business objectives. He's insatiably curious about AI and like technology itself, Michael is constantly evolving but always puts clarity and strong visual impact first. Whether building a brand, telling a story, navigating change, or spinning as a DJ, Michael moves with purpose, asks the right questions, and pursues excellence.

https://www.brainmetaldesign.com/

https://www.instagram.com/brainmetaldesign/

https://www.linkedin.com/in/michael-sinanan-3336a86/

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Groove (2000)

https://www.imdb.com/title/tt0212974/

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Other movies and shows discussed:

Clerks (1994)

Friday (1995)

Go (1999)

House Party (1990)

Last Days of Disco (1998)

Night at the Roxbury (1998)

Singles (1992)

Swingers (1996)