In this episode, Gunnar Bodvarsson and Piper Smith engage with Ben Veres, CEO of Kateri, a company focused on carbon credit development for ranchers. They discuss Ben's impressive background, the innovative concept of virtual fencing, and how Kateri supports ranchers in navigating the complexities of carbon markets. The conversation highlights the importance of data, insights, and expert advice in improving ranching practices and capturing carbon credits. Ben shares success stories and emphasizes the future potential of carbon markets, while addressing common misconceptions and the need for transparency in the industry.