What does it take to turn a daily ritual into a mission of connection? In this episode of Keys to the PNW, host Donna Meeuwsen sits down with Keri Elliott, the visionary founder and owner of Roasted by Mom. Keri shares her incredible journey from growing up in a household where coffee was "taboo" to becoming a five-time award-winning roaster in the heart of the Pacific Northwest.

We dive deep into the "aha moment" behind her iconic branding, the hilarious (and smoky) disaster of her first home-roast in a cast iron skillet, and why she refuses to use automation in her roasting process. In this episode, we discuss:

The Story Behind the Name: How a Mother’s Day limited edition turned into a trademarked brand.

The Artisan Approach: Why Keri relies on sight, smell, and sound instead of software to roast her beans.

Sourcing with Integrity: The importance of supporting farmers, education, and fair wages in the global coffee supply chain.

Community over Competition: The unique "roasting collective" in Hillsboro, Oregon, where local brands thrive together. The Psychology of Color: Why Keri painted her shop walls orange to break the "coffee snobbery" stigma.

Whether you're a coffee connoisseur or just love a good entrepreneur success story, Keri’s passion for her craft and her community is sure to leave you inspired. About Roasted by Mom Located in Hillsboro, Oregon, Roasted by Mom is a specialty coffee roastery dedicated to quality, empathy, and the perfect cup.

📍 Visit them at their Hillsboro storefront near Cornelius Pass! https://www.roastedbymom.com/ Facebook:https://www.facebook.com/roastedbymom/ Instagram: @roastedbymomcoffee Location: 2038 NE Aloclek Dr Ste 219, Hillsboro, OR 97124 Phone: (503) 389-0114

Donate to their Rebel Girl Coffee Crowdfunding Campaign https://www.indiegogo.com/en/projects/rude...

About Keys to the PNW Host Donna Meeuwsen unlocks the hidden gems, stories, and people that make life in the "Upper Left" truly special.