In this episode of The Modern Financial Podcast, Andre features Scott Martin, founder of Groundswell Origins, host of The Groundswell Marketing Podcast, and author of the upcoming book Groundswell: The Unseen Wave of Business Growth.

The days of top down marketing are over and the era of groundswell marketing from the bottom up is here. Now creating a personal brand within a corporate brand is not only beneficial, it is necessary, and this shift has helped transform the way Andre does business.

SHOW NOTES

HIGHLIGHTS

• Rebrand, reshape, and create personal brands from scratch
• Building a personal brand within a corporate brand
• Know your values and vision to accelerate your business

QUOTES

Scott: "When you're true to your brand, when you are authentic to your brand, when you create a reputation with what you say, what you do, the actions, whether you're a business or person, that is an essence what your brand is."

Scott: "When you're totally confident about the core about what you're about, your vision of who you are, like the work you and me did at date with destiny,

you're an immovable freaking Oak... that's got these deep roots and it's like, you are immovable."

Where to find Scott:

• LinkedIn - https://www.linkedin.com/in/scottadammartin/