Groundswell is an annual two-day festival of regenerative agriculture that takes place every June on a farm in Hertfordshire. Its a gathering of change in food and farming where farmers, conservationists, ecologists, chefs, agriculture industry representatives as well as financiers and MPs gather, speak and collaborate ideas about how we can transform food and farming into a more planet friendly agro-ecological future.

https://groundswellag.com/

This year we decided to film a mini series of friends, movers and shapers of the regenerative movement who are all in one place at one time.

Co-founder and Collaborative CEO Mark Drewell conducted interviews for New Foundation Farms with a selection of chosen guests.
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Episode 01 - Pete Russell - Ooooby

Ooooby provides software and support for farms and local food retailers to sell online and deliver to homes

Pete explains how Ooooby is  shortening the food supply chain to allow farmers to be able to sell directly to the public creating a local food system though a software platform

Contacts for Ooooby

https://ooooby.com/

https://www.youtube.com/channel/UCIKPjO82lr-aSBS4MejpDeA

https://www.facebook.com/oooobyuk/

https://www.instagram.com/oooobyhq/

https://www.linkedin.com/company/ooooby/?originalSubdomain=nz