Digiday Live

Group Nine Media's Christa Carone: 'Facebook works when you have scale, premium programming and a habitual audience'


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The majority of publishers may have turned on Facebook after the platform’s apocalyptic algorithm change early this year, which caused everyone’s big video views to dip. But Group Nine’s media brands did not feel the impact. In this session, Carone discusses how the publisher is approaching platforms and going from social video to linear long form programming.

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