In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves.

Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity in action sports, and how technology, particularly AI, is reshaping creative work. Trevor also reflects on the challenges and triumphs of running an agency, the significance of networking, and offers valuable advice for aspiring creatives and athletes.

Trevor discusses: 

• His transitioned to snowboarding after being inspired by early snowboarders.
• Photography became a way to document his passion for snowboarding. 
• Networking played a crucial role in his career development.
• Nemo Design founded to create a collaborative agency environment.
• Authenticity as a core value in action sports and photography
• Evolution of the outdoor industry
• AI changing the landscape of creative work.
• The importance of grit and perseverance.
• He encourages aspiring creatives to take initiative and be proactive.

You can follow what Trevor Graves is up to on Instagram at trevorgraves

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The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. 


Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Xavier de le Rue, Todd Richards, JJ Thomas, Gary Land. 

Contact Oli Russell-Cowan

• On Instagram olirussellcowan
• On LinkedIn at olirussellcowan

Thanks for listening & keep it rad!