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Groupon Push Marketing Example: How to Replicate the Groupon Business Model (Part 1)
Hey, Performance Marketers!
I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details.
You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!).
As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.
And you don’t have to be a genius for this. You'll be able to literally model what you know works!
So, let’s dive in and see what works for Groupon!
Key Takeaways:
- Intro (00:00)
- Public vs. private company (02:17)
- What does Groupon do? (03:16)
- Who does Groupon target? (07:16)
- Who does this work well for on the merchant side? (11:26)
- Let’s talk about Groupon’s numbers (15:49)
- What numbers really matter? (24:41)
- Modeling similar business - the value of the company (29:45)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram.
- Subscribe to Eric’s YouTube Channel.
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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By Eric Beer
5
9898 ratings
Hey, Performance Marketers!
I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details.
You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!).
As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.
And you don’t have to be a genius for this. You'll be able to literally model what you know works!
So, let’s dive in and see what works for Groupon!
Key Takeaways:
- Intro (00:00)
- Public vs. private company (02:17)
- What does Groupon do? (03:16)
- Who does Groupon target? (07:16)
- Who does this work well for on the merchant side? (11:26)
- Let’s talk about Groupon’s numbers (15:49)
- What numbers really matter? (24:41)
- Modeling similar business - the value of the company (29:45)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram.
- Subscribe to Eric’s YouTube Channel.
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!