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Groupon Push Marketing Strategy: 17 Things a Killer Push Pipeline Must Include (Part 2)
Hey Performance Marketers,
Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!
Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.
You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.
Pretty impressive numbers, I say!
If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.
So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- How does Groupon generate all its revenue? (00:58)
- Most important things in email marketing (03:15)
- Importance of personalizing your messaging (04:50)
- 17 most important things for any of Groupon’s push pipeline programs (05:54)
- Want to sell your business for $36m? Go follow this model! (13:50)
- Win free Mets tickets (15:58)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram.
- Subscribe to Eric’s YouTube Channel.
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!
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By Eric Beer
5
9898 ratings
Hey Performance Marketers,
Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!
Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.
You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.
Pretty impressive numbers, I say!
If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.
So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- How does Groupon generate all its revenue? (00:58)
- Most important things in email marketing (03:15)
- Importance of personalizing your messaging (04:50)
- 17 most important things for any of Groupon’s push pipeline programs (05:54)
- Want to sell your business for $36m? Go follow this model! (13:50)
- Win free Mets tickets (15:58)
Additional Resources:
- Eric Beer’s One Affiliate Offer Challenge
- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)
---
Connect with Eric!
- Join Eric’s Text Community: 917-636-1998
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram.
- Subscribe to Eric’s YouTube Channel.
---
Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven’t already, please rate and review the podcast on Apple Podcasts!