BYU Design Review

Groupthink in Design Thinking


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There are a lot of reasons to seek a unanimous decision. We do it all the
time to be or feel united, avoid hard feelings, increase buy-in, etc. But
when the stakes are higher, and the decisions are more complicated and
multi-dimensional, the last thing you want is full consensus early on in
the decision-making process.
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BYU Design ReviewBy BYU Design Review

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