So one way to grow your business increase your revenue is extend, offers that don't decrease pricing, say what that's right extend offers that don't decrease pricing. We don't want to devalue our services because it's a certain time of the year, or you're trying to raise capital. We do it all the time, right? But look at ways that you can provide a service that gets someone to buy it at the full price, but there's an offer attach. What are some ways you can do that? Well, number one, buy now and pay later. This is one of my favorite things to do. If you buy lists today, you can pay for it. In 30 days, you can pay for it in 45 days. If you have a subscription model to where people are paying, or clients are paying for your services on a subscription basis, sign up today and your next payment won't be for 45 days. So they basically get 15 days free, but they're not getting the 15 days until they sign up. And then their next payment would be 45 days out. Another thing that you can do that extends offer without decreasing your pricing is buy now and get something with it. So for instance, if you sell a service, which most of you, people listening today sell some type of service by now get X free. If I'm providing, let's say carpet cleaning by three rooms. Now buy three rooms today, three rooms of carpet cleaning now, and as part of that, I'll give you deodorizer on those three rooms at no cost, right? Deodorizer is one of those things that makes you money, but at the same time, I can improve the value of what it is that I'm selling in terms of service. By throwing that deodorizer in, if they purchase carpet cleaning before this date, they always have to have an offer and I would always provide an expiration date of that offer. The final thing that you can do that extends offers without decrease pricing is one next step from by now and get X free. And that is buy now and get this service over a period of time. So for instance, if you provide HVAC maintenance by two maintenance services, your spring and pay for it, now get a 10% reduction by prepaying. Now the odds are you're going to get to their home, go through that inspection, and you're going to make money because you're replacing parts, doing extra maintenance. That's not included in the maintenance that you provide, or maybe even upselling and getting a new unit installed. But the ideal is you get money now to provide service later. And to me, those three things by now and pay later, buy now and get something free or buy now and get the service later. Those three things are ways that you can extend offers to provide more value without decreasing the pricing or de-valuing the services that you offer. And in all of those things, you can do these to increase revenue, to improve the cashflow of your business. And of course, dominate your market. Let's DMN8 the Day!     Thanks for listening to DMN8 The Day.  If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.   You can also check out Gary via social media.   Facebook  Linkedin  YouTube  Instagram