BFCM (aka Black Friday and Cyber Monday) is once again upon us. Is your e-commerce brand ready? While you may be focused on driving as much traffic and sales through paid ads, don't forget about the power of email and SMS marketing! Our guest for this episode is Dan Goldstein, SMS Partner Manager at Klaviyo. Dan is incredibly knowledgeable about getting the most out of your email and SMS marketing during BFCM. This podcast is going to be jam-packed with tips and tricks. Don't miss it!

Timestamps00:00 Intro10:27 Why use email & SMS for BFCM?14:54 How should brands look at email and sms capture during BFCM? 19:00 Amazing SMS capture case study from a beauty brand22:00 Tips & Tricks - what should I do with my flows during BFCM?27:00 Quick Tip on duplicating flows for BFCM instead of turning them on/off27:30 What flows to add for BFCM? 33:30 What should brands be doing for campaigns for BFCM42:00 How to leverage SMS during BFCM?45:58 Will SMS become the main marketing channel in the future? 50:10 BFCM crash course - what's the one thing merchants should do?54:15 Rapid Fire Questions

Resources MentionedKlaviyo: https://www.klaviyo.com/partner/signup?utm_source=0010V0000264Z5d&utm_medium=partner

Dan Goldstein on Twitter @goldstein_dg: https://twitter.com/Goldstein_DG

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