Grow Your Business Through Customer-Centricity

Welcome to the latest episode of "Accelerate Your Business Growth" with your host Diane Helbig! In this episode, we are joined by customer experience expert Debbie Levitt, who dives deep into the importance of being customer-centric. Debbie challenges the notion that companies have to cater to every customer request and encourages them to explore new markets and adjacencies that make sense for their business. She stresses the need to focus on delivering value to customers and understanding their tasks and needs. Debbie also introduces the concept of human-centered design as a way to truly understand audience preferences and improve products or services. Join us as we learn from Debbie's insights and discuss how businesses can create positive customer experiences and achieve their growth goals.

Debbie Levitt is the CXO of Delta CX. Since the mid-1990s, she’s been a CX and UX consultant focused on strategy, research, training, and Human-Centered Design. She’s a change agent and business design consultant focused on helping companies transform towards customer-centricity while using principles of Agile and Lean.

Clients gave her the nickname, “Mary Poppins,” because she flies in, improves everything she can, sings a few songs, and flies away to her next adventure.

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Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"Employee Engagement: 'We make up crappy gaslighting terms like quiet quitting, which really just means I don't wanna work for you nights and weekends for free, which nobody should have to.'"

— Debbie Levitt 00:11:05

Measuring Customer Success: "But nowhere in there is how's this going for our customer? Maybe once in a while, we send out a survey or we use an NPS, which I don't totally love, but do we have metrics that let us know if customers or users or or potential customers are having success in our ecosystem super early, not waiting until we check for a repeat purchase. Is there something we can measure based on the type of business we are, product, service, something else where we can come up with something measurable or multiple measurable measurable things that will tell us this works for people. This is a good experience for people. They're having success here."

— Debbie Levitt 00:21:20

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