The SmallBizChat with Melinda Emerson

Grow Your Business with the S.O.A.P. Method with Dr. Stephanie West


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In this episode, Melinda Emerson welcomes Dr. Stephanie West, who shares her journey from veterinarian to business advisor. They discuss common traps business owners fall into and introduce the SOAP framework, which is crucial for business assessment and problem prioritization. The conversation highlights the role of AI in evaluating business issues and finalizing the SOAP framework.

Dr. Stephanie West, author of SOAP for Success: A Simple Method to Manage Your Business and Revitalize Your Mission. A Cornell-trained veterinarian turned executive leader, Dr. West brings a powerful, practical framework to help business owners cut through chaos, diagnose what’s really wrong, and build clear action plans using her S.O.A.P. method. For more information: https://www.DrStephanieFWest.com

(0:00) Introduction and Guest introduction: Dr. Stephanie West
(1:58) Transition from veterinarian to business advisor and common business owner traps
(4:25) Importance and Explanation of the SOAP framework
(10:13) Use of AI in business assessment and problem prioritization
(14:49) Finalizing the SOAP framework and best business advice
(16:30) Book promotion: "Soap for Success" and Next Act CEO Summit
(17:36) Closing remarks
...more
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The SmallBizChat with Melinda EmersonBy Melinda Emerson

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