Marketing is challenging and a competitive career, and it's easy to get lost in the shuffle. You might feel like you need to be on track, get the promotions that your boss did, stay in your lane to succeed. And often, there is this misconception that the only way to grow is up. However, we know that true innovation often means zigging while others are zagging. In this episode, we speak to Intuit’s Alison Ganz about her unexpected career path - and how it paid off.