In this episode, James Dooley sits down with digital strategist Kasra Dash to break down the real mechanics behind generating consistent, high-quality cleaning leads in 2025. What begins as a simple discussion on Google Business Profile optimization expands into a full exploration of SEO, PPC, AI search engines, and the shifting dynamics of how local service businesses get discovered today.

Together, they walk through the systems they’ve personally used to scale commercial, domestic, carpet, and specialist cleaning companies—why most cleaners struggle with low-quality leads, how to fix the gaps in visibility and conversion, and the inbound frameworks that consistently outperform outbound approaches by 10–12x.

By the end, you’ll understand the full ecosystem of modern lead generation—from GBP ranking signals to Meta ad structures, from real-time lead response to AI-powered search visibility—and walk away with actionable steps to increase inquiries, improve lead quality, and grow your cleaning business with predictable consistency.