Welcome to the ninth episode of the first series of the eCommerce Growth Show Adriatic!

Miroslav is the only Google Ads certified trainer in the world that is also a grandfather. That is the proof, not so much of his knowledge, but of the number of mistakes he's made, as he likes to say. The best way to achieve success is to learn from other people's mistakes. He will present how Google SMART bidding options can impact the job of the ADS account manager and improve the advertisers results.