Are you posting online daily but not seeing growth?

Discover how content collaboration can transform your personal brand. Join us as Ben Albert introduces his CAN system, enabling you to expand your audience through strategic content creation and networking. Ben shares his unexpected journey from aspiring musician to successful podcast host and entrepreneur, offering valuable insights along the way. 

In this episode, you'll learn: 

→ The origin of Ben's passion for content and podcasting 

→ How Ben grew his audience using the CAN system 

→ Differentiating mentors, peers, and audience in content collaboration 

→ Practical strategies for reaching out and collaborating 

→ The importance of patience and high-quality outputs in content creation

📬 Brand Science Newsletter: https://davepolykoff.com/newsletters

🧰 Get Your Toolkit: https://davepolykoff.com/resources/personal-brand-toolkit/

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TIMESTAMPS 

00:00 Introduction to Content Collaboration

00:34 Ben Albert's Journey into Content Creation

04:38 Transition from Music to Business

07:35 The Power of Hyper-Niche Focus

14:21 The CAN System Explained

29:40 The Importance of Quality Content

31:06 Building Relationships Through Touchpoints

32:53 Leveraging Guest Networks

36:05 Niche Expertise and Content Strategy

38:23 Balancing Thought Leadership and Guest Contributions

48:31 Effective Social Selling Strategies

53:46 The Power of Brand Exposure

56:36 Patience and Persistence in Content Creation

58:46 Conclusion and Final Thoughts

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CONNECT WITH BEN

🌐  Website: https://realbusinessconnections.com/

📸  Instagram: https://www.instagram.com/realbenalbert/?hl=en

💼  LinkedIn: https://www.linkedin.com/in/realbenalbert

👤  Facebook: https://www.facebook.com/realbusinessconnections/

📹  YouTube:  https://www.youtube.com/@realbusinessconnections

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CONNECT WITH ME

🌐  Website: https://DavePolykoff.com

📸  Instagram: https://www.instagram.com/davepolykoff

💼  LinkedIn: https://www.linkedin.com/in/dave-polykoff/

🎵  TikTok: https://www.tiktok.com/@davepolykoff

👤  Facebook: https://www.facebook.com/davidpolykoff

🐦  X/Twitter: https://x.com/DavePoly

📹  YouTube: https://www.youtube.com/@DavePolykoff

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⭐ Leave a rating on Spotify

https://open.spotify.com/show/3FVc5lgMX1zuWkQUOZGqt6

⭐ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-science/id1739150806

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🧰  MY TOOLS FOR RUNNING BRAND SCIENCE

SOFTWARES

Recording → Riverside 🔗 https://bit.ly/get-riverside

Editing → Descript  🔗 http://www.descript.com

Content Repurposing → Castmagic 🔗 https://bit.ly/signup-castmagic

Images → Canva 🔗 https://canva.com

Finding Guests → Podmatch 🔗 https://bit.ly/get-podmatch

EQUIPMENT

Camera → Sony Alpha ZV-E10 🔗 https://amzn.to/3JY7C2v

Microphone → Shure MV7+ 🔗 https://amzn.to/3JY7LTB

Mic Holder → Elgato Wave Mic Arm 🔗 https://amzn.to/3QF2RP7

Teleprompter → ILOKNZI 12” 🔗 https://amzn.to/3USPoFU

Headphones → Sony WH1000XM3 🔗 https://amzn.to/3UTZTZz

4K Recording → Elgato Cam Link 4K 🔗 https://amzn.to/3UWW8mj