This month's features are more 'lessons' than 'stories.' Though they may not be as much fun to listen to, some aspects of Digital Alchemy require targeted training. This month's episodes address key elements of the formula we use at ABEM Digital Creations: Who --> Where --> What --> Result.

Today's lesson: How many times are you asked to provide your email address in exchange for "free" digital, downloadable content, such as a free PDF checklist, report, eBook, white paper, video, etc.? When the "free" item attracts the perfect potential customer, it acts like a magnet... hence the term lead magnet. What incentive do you offer to potential buyers in exchange for their email address or other contact information? Getting this right is critical for growing your business!