Here are 6 tips to make your social media approach far more productive:

1. Identify the platforms that work for your brand or business

2. Know your goal for each platform and write it down in a permanent place. Sticky notes!

3. Create a posting schedule and content calendar

4. Try to spend an hour per day per platform engaging with your audience

5. If you must market, avoid AdWords and stick with Facebook ads

6. Don't forget that your audience is already bigger than you think