Grabyo's SVP Marketing, Clare Butler, talks to our US Sales Engineer and ex-traditional broadcaster, Craig Gorbunoff,  on the use cases of cloud technology and how it is enabling any tier of sports to drive deeper levels of fan engagement, grow audiences and create new revenue streams.  Hear how the cloud can unlock new live content strategies through alternative broadcasts,  digital programming and low-cost, high quality live match production, and how it can help organizations unlock new audiences through live vertical video and fuel the rise of women's and college sports and more!