An interview with Jacob McCall, a legacy cannabis grower from California who now operates McCall Family Farms, a micro-cultivation facility in Ontario, Canada. Jacob shares insights about transitioning from illicit to legal cannabis markets, focusing on high-quality craft cannabis production and the emerging legal international export market. He discusses the challenges, regulations, taxes, and logistics involved in exporting cannabis from Canada mainly to Europe, highlighting how the industry has evolved and the opportunities ahead while emphasizing quality over quantity.