Dive deep into the underground world of Stark Caverns with Matt Naughton in this illuminating episode of the Travel Grow Show. Discover how this 75-year-old Missouri attraction has been revitalized under new management since 2017, offering a blend of history, science, and adventure.

From daytime historical tours to blacklight explorations and an underground escape room, Stark Caverns showcases innovative ways to engage visitors and grow a tourism business.

Key insights for tour operators and travel brands:

- Diversify your offerings: Stark Caverns provides multiple tour options, including regular daytime tours, blacklight tours, and an escape room experience, catering to different interests and demographics.

- Embrace your history: The caverns leverage their rich 3000-year history of human habitation and even their bootlegging past to create compelling narratives for visitors.

- Seasonal adaptability: Offer special programs like Scout camping and school field trips to maximize off-peak periods and attract diverse groups.

- Set ambitious growth goals: Stark Caverns aims to increase tours by 100% in the next couple of years, demonstrating the importance of setting clear, aggressive targets.

- Balance traditional and digital marketing: While billboards remain effective, the business is focusing on growing online bookings to reduce acquisition costs and gather valuable customer data.

- Prioritize customer experience: Stark Caverns' commitment to maintaining a five-star rating and being the top-rated cave tour in Missouri underscores the importance of exceptional service from first contact to post-visit follow-up.

- Leverage surrounding attractions: Located strategically between major cities and near Lake of the Ozarks, Stark Caverns capitalizes on its position to attract visitors already in the area.

By implementing these strategies, tour operators and travel brands can enhance their offerings, improve customer experiences, and drive sustainable growth in the competitive tourism industry.