The Living Lab

Growing a Brand Community with Lauren Kurtz of Après Actif


Listen Later

In this episode, we're chatting with Lauren Kurtz, Founder of Après Actif a minimalist lifestyle apparel brand inspired by ski and snowboard culture.  We dive into how Lauren built her brand from the ground up, and how she expanded into 50 retail stores across Canada and the US. 

You don't want to miss: 

  • Building a personal brand and community before launching your business
  • Expanding into wholesale
  • Balancing working two jobs while bootstrapping your brand
  • Why comparison kills creativity 

Quick links:

  • Shop Après Actif online and find them on Instagram 
  • Follow Lauren on Instagram

Thanks for listening! Follow the pod on Instagram @livinglab.co and make sure you hit SUBSCRIBE so you don’t miss out on any of our episodes on balance, business and healthy living.

...more
View all episodesView all episodes
Download on the App Store

The Living LabBy Paige Harris