Yarrow Magdalena is a web designer and tech mentor, based in Scotland, who creates handmade WordPress websites and supports people in building sustainable businesses that are aligned with their values and fun to work in.

In this episode, we dive into talking about leaving social media, balancing 1:1 work with courses and community-building and what it’s really like to go against mainstream marketing advice.

“I think there’s a calmness that comes from trust, that really nurtures creativity.”

Time Stamps:

1:34 How Yarrow got into web design

3:57 What led to her expanding past 1:1 client work

5:52 Growing a business organically

6:32 Do different offerings have a different audience?

8:00 Stepping back from social media

11:26 Leaving Instagram

13:51 What would it take for her to return to social media?

14:50 The effects of leaving social media on ideas

17:22 Biggest challenge - mindset

21:17 Best result - trust

23:28 Going against the mainstream - marketing

25:23 Finding new business models

26:03 What to consider when moving away from 1:1 work

28:35 Thinking about conversion rates when starting courses

Yarrow’s website - https://yarrowdigital.com/

This episode was produced by Emily Crosby Media. Our original theme music is by Beth Gamgee.