In this episode of the Lifelong Customer podcast, host Brad Hammond interviews Matt Klepac, CEO of Vertify, a no-code platform for revenue operations.

Matt shares his experience in growing the company and building the right team, stressing the importance of relationships and advisors. He also talks about the challenges of transitioning from a service-based to a product-based model and the importance of being vulnerable as a CEO. Additionally, Matt discusses the role of LinkedIn content creation in growing the company and the value of listening to customers and the market to pivot business strategies. Overall, he advises listeners to focus on relationships and the people aspect of growing a business.