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Growing A Consumer Product Reviews Business To 4 million Monthly views with Jeff Rizzo – AEP #6
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Guest: Jeff Rizzo
Jeff Rizzo is the Founder & CEO of RIZKNOWS & The Slumber Yard, a digital media company that operates consumer review websites, which collectively garner over four million views per month. The company focuses on providing high quality, concise, and entertaining reviews of some of the most popular consumer products on the market. To date, the company has reached over 70 million people.
Prior to starting his own company, Jeff worked as a middle-market investment banker at Duff & Phelps where he helped entrepreneurs raise capital, restructure their balance sheets, and sell their businesses, among other things.
Jeff has a bachelor’s degree in Business Administration from the Haas School of Business at the University of California, Berkeley where he graduated with high honors.
Tools / Books / Resources mentioned:
Tools: Google Analytics, Google Search ConsoleBooks: Think and Grow Rich by Napolean Hill
Show Notes:
1:35 minute mark:
Agile entrepreneur takeaway: Focus your company on specific audience and specific products.
Jeff introduces his business which reviews popular consumer products and publishes unbiased and authentic reviews in a unique what he calls anti-tv manner where there is not much competition. Jeff also talks about the ideal audience, male around 34 years of age, that his business reviews cater to.
4:11 minute mark:
Agile entrepreneur takeaway: Be realistic about business timeline and focus on your key strengths.
Jeff talks about how it took 3 years or so for him to get his feet on the ground with his business as he was learning as he went along. He survived those 3 years by relying on family support but knowing that time is on his side as he is only 22.
5:09 minute mark:
Agile entrepreneur takeaway: Get the product out the door first and evolve based on feedback and reviews
Jeff talks about how his business model evolved where the initial focus was on selling products but he realized that unbiased youtube reviews is the better option and switched to it based on feedback.
9:04 minute mark:
Agile entrepreneur takeaway: Market research and market validation is key. Focus on specific niches.
Jeff talks about the market research he has done to identify 2 areas where the competition is low for high quality video reviews and started making reviews. As he kept getting more and more organic traffic, he kept investing more.
12:36 minute mark:
Agile entrepreneur takeaway: Identify key search engine optimization tools and focus on them to grow your business. No reason to be fancy.
Jeff talks about the tools he uses such as Google Analytics, Youtube Analytics,
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By Ramesh Dontha
5
3636 ratings
Subscribe & Download
Listen on Apple Podcasts
Listen on Google Play
Follow us onSoundCloud
Listen on Spotify
Guest: Jeff Rizzo
Jeff Rizzo is the Founder & CEO of RIZKNOWS & The Slumber Yard, a digital media company that operates consumer review websites, which collectively garner over four million views per month. The company focuses on providing high quality, concise, and entertaining reviews of some of the most popular consumer products on the market. To date, the company has reached over 70 million people.
Prior to starting his own company, Jeff worked as a middle-market investment banker at Duff & Phelps where he helped entrepreneurs raise capital, restructure their balance sheets, and sell their businesses, among other things.
Jeff has a bachelor’s degree in Business Administration from the Haas School of Business at the University of California, Berkeley where he graduated with high honors.
Tools / Books / Resources mentioned:
Tools: Google Analytics, Google Search ConsoleBooks: Think and Grow Rich by Napolean Hill
Show Notes:
1:35 minute mark:
Agile entrepreneur takeaway: Focus your company on specific audience and specific products.
Jeff introduces his business which reviews popular consumer products and publishes unbiased and authentic reviews in a unique what he calls anti-tv manner where there is not much competition. Jeff also talks about the ideal audience, male around 34 years of age, that his business reviews cater to.
4:11 minute mark:
Agile entrepreneur takeaway: Be realistic about business timeline and focus on your key strengths.
Jeff talks about how it took 3 years or so for him to get his feet on the ground with his business as he was learning as he went along. He survived those 3 years by relying on family support but knowing that time is on his side as he is only 22.
5:09 minute mark:
Agile entrepreneur takeaway: Get the product out the door first and evolve based on feedback and reviews
Jeff talks about how his business model evolved where the initial focus was on selling products but he realized that unbiased youtube reviews is the better option and switched to it based on feedback.
9:04 minute mark:
Agile entrepreneur takeaway: Market research and market validation is key. Focus on specific niches.
Jeff talks about the market research he has done to identify 2 areas where the competition is low for high quality video reviews and started making reviews. As he kept getting more and more organic traffic, he kept investing more.
12:36 minute mark:
Agile entrepreneur takeaway: Identify key search engine optimization tools and focus on them to grow your business. No reason to be fancy.
Jeff talks about the tools he uses such as Google Analytics, Youtube Analytics,