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Growing a Startup with Network Effects - What No One Tells You About (EP59)
Is launching a dating app with no big budget even possible?
In this episode, Jesse Hayward shares his raw, unfiltered journey of building a dating app startup driven by network effects. From getting banned on Tinder to creating his own platform and learning marketing the hard way, Jesse opens up about guerrilla tactics, early mistakes with agencies, and what really moves the needle in local user growth. If you're a startup founder navigating matchmaking apps or any platform that requires both sides of the market, this conversation is packed with gold.
📌 Learn how to grow in local markets
📌 Guerrilla marketing hacks for small teams
📌 Why most agencies won’t help early-stage founders
📌 How Jesse got 40% of users from one unexpected hack
🔗 Connect with Jesse & the Hookd app below.
https://hookd.app/
https://www.linkedin.com/in/jesserhayward/
#StartupJourney #NetworkEffect #DatingAppStartup #GuerrillaMarketing #BootstrappedFounder
We are online:
➧ Website - https://masterful.info
➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - [email protected]
00:00 Introduction to Network Effect in Startups
00:44 Challenges in Building a Dating App
02:24 Importance of Local Focus and Marketing
05:04 From Idea to Launch
07:34 Initial Launch and Unexpected Hurdles
09:02 Learning from Marketing Mistakes
12:24 Exploring Effective Marketing Strategies
24:51 Balancing Campaigns Organic vs Paid Strategies
25:51 Creative Tactics for Organic Reach
28:18 Guerrilla Marketing Success Stories
34:27 Advice for Startup Founders
37:30 The Role of Agencies in Startup Marketing
39:41 Learning and Adapting in Marketing
48:29 Connecting with the Audience
View all episodes
By Wilhelm LaubachIs launching a dating app with no big budget even possible?
In this episode, Jesse Hayward shares his raw, unfiltered journey of building a dating app startup driven by network effects. From getting banned on Tinder to creating his own platform and learning marketing the hard way, Jesse opens up about guerrilla tactics, early mistakes with agencies, and what really moves the needle in local user growth. If you're a startup founder navigating matchmaking apps or any platform that requires both sides of the market, this conversation is packed with gold.
📌 Learn how to grow in local markets
📌 Guerrilla marketing hacks for small teams
📌 Why most agencies won’t help early-stage founders
📌 How Jesse got 40% of users from one unexpected hack
🔗 Connect with Jesse & the Hookd app below.
https://hookd.app/
https://www.linkedin.com/in/jesserhayward/
#StartupJourney #NetworkEffect #DatingAppStartup #GuerrillaMarketing #BootstrappedFounder
We are online:
➧ Website - https://masterful.info
➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info
➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram - https://www.instagram.com/masterful.info
➧ Email - [email protected]
00:00 Introduction to Network Effect in Startups
00:44 Challenges in Building a Dating App
02:24 Importance of Local Focus and Marketing
05:04 From Idea to Launch
07:34 Initial Launch and Unexpected Hurdles
09:02 Learning from Marketing Mistakes
12:24 Exploring Effective Marketing Strategies
24:51 Balancing Campaigns Organic vs Paid Strategies
25:51 Creative Tactics for Organic Reach
28:18 Guerrilla Marketing Success Stories
34:27 Advice for Startup Founders
37:30 The Role of Agencies in Startup Marketing
39:41 Learning and Adapting in Marketing
48:29 Connecting with the Audience