In this episode of the Travel Growth Show, host Mark interviews Carolyn Johnson, founder of Welcome to Harlem, a tour company offering unique experiences in New York City's historic Harlem neighborhood.

Carolyn shares her inspiring journey from accidental tour guide to successful business owner, providing valuable insights for aspiring tour operators and travel entrepreneurs.

Key lessons learned from the episode:

- Start small and grow organically: Carolyn began with just a few tours and gradually expanded her offerings over time.

- Leverage local resources: Joining organizations like NYC & Company and ALLON provided crucial support and networking opportunities.

- Know your area intimately: Thoroughly research local landmarks, history, and interesting facts to create engaging tours.

- Focus on a manageable area: Design tours around 10-12 blocks to maintain interest and provide ample content.

- Engage with your audience: Encourage questions and create a friendly, conversational atmosphere during tours.

- Diversify your offerings: Carolyn expanded into producing jazz and gospel events, which helped attract more customers to her tour business.

- Support local businesses: Incorporate local restaurants and shops into your tours to benefit the community.

- Utilize online platforms: Partner with companies like Viator and GetYourGuide to increase visibility and bookings.

- Create educational content: Develop supplementary materials like games, websites, and podcasts to further engage your audience.

- Seek mentorship and guidance: Connect with experienced individuals in your industry for advice and support.

This episode offers a wealth of practical advice for anyone looking to start or grow a tour business, emphasizing the importance of passion, perseverance, and community engagement in building a successful tourism enterprises.