The WordPress ecosystem is full of businesses offering plugins, themes, or WordPress-adjacent SaaS services. Many of these businesses and the products they represent were built by developers who had a keen idea and the means to build something special. Of course, novel ideas and clever products aren't a guarantee for success, yet product makers often struggle with getting their heads around an effective marketing strategy.

In this episode of PressThis, we interview Alex Denning of Ellipsis (and the popular MasterWP newsletter) about how WordPress product businesses go about successfully marketing their products, driving adoption, and driving growth for the businesses those products support. Alex shares his thoughts for WordPress product businesses around hyper-growth marketing strategies including effective content & SEO, creating sales copy that converts, using email marketing to drive sales without annoying your subscribers, and much more.

Alex's company Ellipsis specializes in marketing WordPress product businesses and has helped some of the biggest product businesses in WordPress such as Automattic, WPMU DEV, Weglot, and GoDaddy.

If you're looking for the inside scoop on marketing strategies that work for your WordPress product business or a business you plan to launch, don't miss this episode of PressThis now!"

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