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Growing Account-Based Marketing on LinkedIn, with Liz Demers
LinkedIn is a leading platform for B2B sales and marketing teams to reach their target companies. To help businesses achieve more, LinkedIn has been continuously innovating their ABM solutions and marketing partner program.
Liz Demers, Senior Partner Manager at LinkedIn, is part of the team that spearheaded the ABM partner program launch.
Join as we discuss with Liz:
- Her career path and journey to building the ABM partner program at LinkedIn
- Common use cases for accessing data in LinkedIn campaigns
- How to balance serving your partners while driving success to your program
View all episodes
By BomboraLinkedIn is a leading platform for B2B sales and marketing teams to reach their target companies. To help businesses achieve more, LinkedIn has been continuously innovating their ABM solutions and marketing partner program.
Liz Demers, Senior Partner Manager at LinkedIn, is part of the team that spearheaded the ABM partner program launch.
Join as we discuss with Liz:
- Her career path and journey to building the ABM partner program at LinkedIn
- Common use cases for accessing data in LinkedIn campaigns
- How to balance serving your partners while driving success to your program