Human Powered: High-performing agency & consultancy teams

Growing an agency for 12 consecutive years powered by happiness - with Jaye Cowle

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How do you set happiness as your North Star to drive year-on-year growth for 12 years? 

Jaye Cowle is Founder at Launch. She started her performance marketing agency 12 years ago. She’s overseen continued growth with a focus on people-powered performance.

In this episode, Jaye shares how she:

  • Placed the concept of ‘powered by happiness’ at the core of what they do internally and with clients
  • Uses the 3 pillars of Autonomy, Mastery and Purpose to underpin team motivation
  • Accepts that their happiness proposition can be off-putting... but it’s worth it so they don’t have a vanilla agency proposition
  • Created a feedback culture where people can communicate how happy they are, share ideas and celebrate each other weekly
  • Uses their values as a common shared language in recruitment, onboarding, personal development and celebrating successes
  • Is shaping their client offerings around their values and happiness mantra, elevating them beyond their current service offering 

    • Jaye also talks about the impact of her near-death brush with cancer 5 years ago. She leans in far more on the things she’s passionate about and lives a more amplified life.

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    Human Powered: High-performing agency & consultancy teamsBy Trenton Moss: Exited agency founder & bestselling author