Why are arts and culture so important to as Australians? Is it because we are home to the world’s oldest living culture, and the cultural stories and practices of First Nations Australians? The stereotype is that we are a sports obsessed mob but, truth be told, more of us attend art galleries and cultural institutions than go to sporting events. Arts leader, philanthropist, and businessmen, Rupert Myer, outlines how a National Cultural Plan would ensure we increase the value of our cultural inheritance, and nurture our arts and culture sector.