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Growing B2B Demand w/ Cam Bodenstadt (EP26)
On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.
He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.
Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email [email protected] to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
View all episodes
By PearmillOn this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.
He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.
Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email [email protected] to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.