Cory is Head of Director of Global Channel Sales at Active Campaign where he oversees his channel team and 6000+ partners. 

* This episode was recorded on video and we reference a graphic that can be found at partnerprograms.io

Watch this episode on video there as well. 

Stepping into a channel/partner management role with a large existing partner network and revenue quotas means you can either spend your time/energy finding new partners, or you can generate more revenue by enabling, matching and consolidating existing partners. 

One thing Cory has learned in over 10 years of growing channel revenue is how to generate more revenue from the partners you have. 

Cory and I break-down the mentalities and strategies necessary to leverage agency partners to extract more revenue as well as utilizing agency partners to form strategic integration partnerships.