August 31, 2022

Growing deposits at attractive cost by applying advanced data analytics w/Tim Keith

21 minutes

Tim Keith and Dan Marks discuss how smart banks and credit unions are able to apply practical analysis to create a data driven strategy that results in reaching funding goals and relationship growth goals at a lower total cost than other alternatives.

Macro trends from across peer banks and credit unions

Similarities and differences from prior rate cycles going back to the 1970s

Differences between relationship and prospect driven approaches

How personalized digital media changes the game

Key lessons learned and practical examples

...more