GreenThumb Minute: Marketing for Garden Centers

Growing Forward: Strategies for Reaching Millennials & Gen Z


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In our inaugural episode, we delve into the imperative for garden centers to engage with Millennials and Gen Z. We explore strategic insights into these generations' digital marketing and sustainability preferences. Join us to navigate the evolving market landscape and embrace innovation for long-term success. Let's start the conversation!


If you have burning questions about marketing your garden center, Let's tackle them together! Share your inquiries in our Private FB group Garden Center Answers, and we will explore solutions in our next episode.

Want to take your garden center's online marketing to the next level? Reach out to Dig Marketing today to learn how we can help you create a powerful online presence that drives results

Get help with your marketing⁠⁠⁠⁠⁠⁠https://dig-digital.com⁠⁠⁠⁠ | Marketing Services for Garden Centers


Questions to help you know YOUR millennial and Gen Z

  1. What local events and activities do millennials and Gen Z attend in your area? Are there specific festivals, concerts, or cultural events that are popular among this demographic?

  2. Which social media platforms are most popular among millennials and Gen Z in your area? Do they prefer platforms like Instagram, TikTok, or Snapchat? 

  3. What are the key values and causes that resonate with millennials and Gen Z in your local community? They are potentially passionate about sustainability, social justice, or community activism. What are those exact causes that move around your area?

  4. What local influencers or personalities do millennials and Gen Z follow and admire? Look for popular figures or content creators in your area that have a significant following among this demographic.

  5. What types of slang or language do millennials and Gen Z use in your area? Are there specific phrases, memes, or expressions that are unique to your local culture?

  6. What are the favourite hangout spots and venues for millennials and Gen Z in your location? Where do they like to spend their leisure time, whether it's cafes, parks, or entertainment districts?

  7. What are the fashion and style trends among millennials and Gen Z in your area of influence? Try to identify how they express themselves through clothing, accessories, and overall aesthetics.

References

  1. Daily time spent on online among millennial internet users worldwide from 2015 to 2023, by device - Statista.com

  2. Marketing to millennials, January 28, 2024 - Onethreadapp 

  3. Breaking down a new demographic - Garden Center Magazine


    Ready to elevate your garden center’s online presence? Let’s chat about your goals and how Dig Marketing can help. Book a free consultation today.


    dig-digital.com

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GreenThumb Minute: Marketing for Garden CentersBy Dig Marketing