Hello Again, I hope you are doing well. And I hope you learn something you can really use today.

On this episode of The Accessibility Advantage I'm excited to bring you a conversation with Jason Barnard.

Known as The Brand SERP Guy, he is an entrepreneur, CEO and founder of Kalicube, a groundbreaking digital marketing agency that helps the world’s most dynamic business leaders move from being one amongst many to become The Reference in their industry.

We will be talking about the future of search engine brand building in the coming age of AI and the importance of embracing accessibility to the future success of your business.

Before we get to the conversation, I want to mention the sponsor for today's episode.

Since it is all about accessibility and how it effects your search engine rankings, the folks at Audio Eye thought you might want to have a good starting point.

They offer free website scans on their website using a site checker that tests for 32 different potential accessibility violations using the WCAG, Web Content Access Guidelines.

Hoping that my upcoming conversation will drive home the need to know where you stand.

Me and Jason had a wide ranging conversation that included talk of his work in the music industry and as the creator of a wildly popular children's Television show.

We did discuss how AI is effecting the development of search engines; and how you can use knowledge of these coming conditions to influence how all the various online bots see you and your company.

You should know that some of my conversation with him is personal.

I asked and received some very helpful feedback about my many brands and what is the best way for me to go forward. But I think you can take a lot of great nuggets from the answers I got using my life as an example.

Most Important Points

These are the most important concepts that you will learn during the interview.

1: The search engines and the AI bots should be thought of as children who need to be educated about who you are, what you do, and why they should care.

The increasing number of bots need to be reeducated if you and your mission have changed over time like mine has.

And the longer you wait to start teaching the bots what you want them to know, the harder it will get to change how the search engines and AI users see you.

2: The Kalicube method of Claim, Frame, and Prove.

This is how Jason has built his amazing brands, and how he has helped so many other companies grow their brands online.

First, you make a claim about yourself or your business.

Then you frame it to educate a certain audience.

Then you offer proof in the form of your content or the content of others who appreciate you or have benefitted from your work.

Notes About The Recordings

1: I sing on the intro. The song is called The Accessibility Advantage, and I'm told I'm really good.

2: This time I was unable to edit out the computer noise from my screen reader, so you wil hear a little of that audio at the beginning.

3: I don't edit my podcasts unless absolutely necessary. Because I'm not good at it, and extensive editing would turn into an excuse not to release great content.

Just think of these shows as 50s TV shows that were recorded live. Thankfully, without the laugh track.

On With The Show

About Jason

Jason Barnard, the Brand SERP Guy, is an entrepreneur, CEO and founder of www.Kalicube.com,

a groundbreaking digital marketing agency that helps the world’s most dynamic business leaders move from being one amongst many to become The Reference in their industry.

He specializes in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company.

This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated,