Today I am joined by special guest Jacinta Dark, business owner of Elsk Botanical. Elsk Botanical is an outdoor design studio that helps you create spaces you want to be in. Jacinta delights in connecting her clients to nature through thoughtful curation and finding those special items that make outdoor spaces a joy to be in.

Jacinta joined us in Cohort One of the Run Your Business Like Boss Academy and she also helped me with my own outdoor space renovation! In this episode, I chat with Jacinta about the messy middle stage of business and how she has built a business model that allows her business to grow while retaining freedom and flexibility.

Elsk Botanical has grown and evolved since it was first started. Javinta explains how she has shifted her offering to focus on functional outdoor living design (a big, emerging industry!) and how she grew her referrals in the early days.

When Jacinta first joined the Run Your Business Like A Boss Academy, she was in a big transition period for her business. She reveals what this looked like and how her journey as a business owner has required her to understand her strengths and what brings her joy. Jacinta shares how transitioned into working full-time in Elsk Botanical and apply her skills from work as an occupational therapist to her business.

Since graduating from the Academy, Jacinta's business has grown in leaps and bounds. She explains her biggest learnings and how group coaching has helped her gain clarity around her offering and connect with a like-minded group of business owners. Jacinta also explains that finding her niche has been one of her most valuable lessons from the Academy. This has allowed her not only to enjoy her work but also to serve her clients better.

Finally, Jacinta shares what’s next for Elsk Botanical in 2023 and her top tip for getting the most out of the Run Your Business Like A Boss Academy.

If you’re in that messy middle stage of business, doing all the things and wondering how you get to that next stage, you’re going to love this conversation.

Previous episodes mentioned:

• 64 - Stalled or stuck in your business? Here's why
• 44 - What to focus on when preparing for next level business growth

Connect with Jacinta Dark:

Website: https://elskbotanical.com/
Instagram: @elskbotanical
Facebook: https://www.facebook.com/elskbotanical/
Pinterest: https://www.pinterest.com.au/elskbotanical/

Connect With Me:

• Free Download: Ideal Client Avatar Workbook
• Work with me: Business Strategy Workshop | 1:1 Business Accelerator Program
• Join the waitlist:  The Run Your Business Like a Boss Academy
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