This episode explores US GTM strategies, playbooks, and learnings for US-India B2B founders. We cover everything from the playbook for finding the shortest way to PMF with the least capital raised, step-by-step framework for building B2B software MVPs, nuances of serving customers in the US vs India, finding US design partners including the best ways to generate leads & get warm intros, and finally, the importance of spending frequent & quality time with customers.

Joining me for this discussion is Srinivasan Narayan (Srini), Co-founder and CEO of Goodmeetings, an AI-powered Meeting Insights & Automation Platform designed to enhance the performance of customer-facing revenue teams. Prior to this, Srini co-founded CohortPlus, an edtech startup that was acquired by upGrad.

TIME STAMPS:

(01:05) The game-changing nature of AI

(05:57) The backstory of Goodmeetings, how repeat founders do things differently

(13:28) Surviving tech cycles & disruptions

(17:22) Approaches & frameworks for building B2B software MVPs

(21:41) The playbook for finding the shortest way to PMF with the least capital raised

(28:29) Nuances of serving customers in the US vs India

(40:24) Finding design partners in the US, leveraging extended networks & cold emailing

(46:42) Importance of spending time with customers 

Connect with Srini - https://www.linkedin.com/in/srinivasan-narayan-5834928/ and follow him on X - @naryansrini

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I am a venture investor focused on the US-India corridor. Feel free to reach out on LinkedIn (https://www.linkedin.com/in/soumitrasharma5/) and follow me on X (@soumitra_sharma).