We know what our paid media marketing looks like within the walls of organizations of our size. We could be talking about monthly spends of $1000, $10,000 or maybe $50,000. But what does it look like when it grows to enterprise-size, with budgets of 6 and 7-figures? You start seeing media buys that act in concert. Known as omni-channel marketing, the consumer receives messages from all sides. This is only one of the hat techniques that can be used. I have the perfect guest to tell us what it's like when you are working with scale.

Our guest is Julia Vyse. Around 2014 I stumbled on something the Pay-Per-Click chat community did on Twitter every week, #PPCChat. It was a lunchhour discussion called PPCChat and at that time I didn't know anyone else who worked in PPC. That was when I met my guest in the Twitter chat, although she'd been airing her views there for 5 years before I came along. In my opinion, she is one of the OG digital marketers on Twitter. 

But that's not all she's been up to since growing up in Canada's Capital Region. She started working for marketing agencies, first in Montreal in la belle province of Quebec. Now she lives in BC with her jazz-playing husband and cat in tow. 

Links to all People/Products/Concepts mentioned in the show are on Episode 85's showpage on the Funnel Reboot site.