Seth and Yohann talk about how Rapchat will achieve its ambitious revenue goals. Spoiler alert: user segments are a key part of their strategy. The better you can understand the different kinds of users that make up your customer base, the better you can unlock revenue from them.

00:00 Introduction

05:12 Rapchat's Path to Monetization

09:08 Using Segments For Better Monetization

14:38 What Segmentation Can Unlock

17:37 Correlating Segments with Revenue

23:33 Creating Segmented User Experiences

33:29 Rapchat's Key Revenue Metrics

For more resources and the full transcript: https://selfservesaas.mn.co/posts/growing-self-serve-revenue-at-rapchat-with-ceo-seth-miller