In this episode of The Purposeful Strategist, Belden Menkus speaks with Karl Jansen, Managing Partner of Freeths. Freeths is a full-service law firm which operates across 13 offices and is the largest law firm with B-Corp status in the UK. Karl has been with the firm almost 35 years and has been central to the firm’s development – not just in financial performance, but in culture and reputation. In this episode, Karl shares how culture, purpose, and the philosophy of ‘doing things with people, not to them’ has shaped Freeth’s successful strategic decisions. The discussion explores:

·      Freeths’ approach to sustainable growth and why culture has remained central throughout

·      How the firm is shaping its next five-year strategy in response to a changing world

·      The role of innovation and AI in Freeths’ future plans – and how they’re engaging clients in the process

·      Why Freeths prioritises alignment over scale when it comes to growth opportunities

·      The firm’s involvement in the Post Office scandal and what it reveals about their values in action