LaunchPod | Product Management Podcast

Growing to 42 Million Users: Audiomack's Growth Playbook | Charlie Kaplan, VP of Product (Audiomack)

Listen Later

Today, we’re talking with Charlie Kaplan, VP of Product at Audiomack about Product Market Fit and how to tell if you’ve got it or not

In this episode, we discuss:

  • How he drove 50x user growth at Cymbal, and why that still didn’t matter because they lacked strong fit
  • The story of how he launched Audiomack’s product org and scaled to 42M MAUs, on the back of strong product market fit
  • How he transformed failed features into new revenue streams—helping Audiomack grow into a platform big enough to host Taylor Swift, Kendrick Lamar, and more
    • Links

    LinkedIn: https://www.linkedin.com/in/charliekaplan/

    Audiomack: https://audiomack.com/

    Resources

    The Lean Startup, by Eric Rise: https://theleanstartup.com/

    Chapters

    00:00 Introduction

    05:23 The Rise and Fall of Cymbal
    13:12 Lessons Learned and the Birth of Audio Mac
    16:54 Finding Product Market Fit at Audio Mac
    28:40 Innovative Growth Strategies and Experiments
    35:11 Outro

    Follow LaunchPod on YouTube

    We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!

    What does LogRocket do?

    LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.

    Special Guest: Charlie Kaplan.

    ...more
    View all episodesView all episodes
    Download on the App Store
    LaunchPod | Product Management PodcastBy LogRocket